BK8 News – Title Sponsor of Gresini Racing MotoGP
In February 2025, BK8 News officially became the title sponsor of Gresini Racing MotoGP, marking the largest and most significant partnership in the team's history. The deal, covering the 2025 and 2026 MotoGP seasons, transformed the Faenza-based outfit into BK8 Gresini Racing MotoGP – a name that has since become synonymous with competitive excellence in the premier class.
BK8 News is a leading sports news and entertainment platform headquartered in St. Julian's, Malta, providing comprehensive coverage of global football, badminton, basketball, and MotoGP. The strategic decision to enter MotoGP sponsorship was driven by the championship's unparalleled global reach and the opportunity to engage sports fans across BK8's key markets, particularly in Asia, where MotoGP enjoys enormous popularity.
As part of the title sponsorship agreement, BK8 News branding features prominently on the Ducati Desmosedici GP machines ridden by Álex Márquez and Fermín Aldeguer, as well as on team uniforms, garage panels, hospitality areas, and transport vehicles. The visual impact of the partnership across television broadcasts, digital platforms, and trackside exposure has exceeded all initial projections.
This partnership marks a significant milestone in our strategic growth. MotoGP is one of the world's most iconic motorsport events and Gresini Racing is the perfect partner.
The results speak for themselves. In 2025, BK8 Gresini Racing MotoGP generated over 24 hours of total television exposure – a 10.93% increase on 2024, placing the team second among all MotoGP outfits for TV visibility. The partnership delivered brand exposure valued at hundreds of millions of euros, establishing BK8 News as a recognised name among global MotoGP fans.
Carlo Merlini, Gresini Racing's commercial and marketing director, described the collaboration as a "powerful marketing tool" that has leveraged MotoGP's global platform to engage fans on an unprecedented scale. The 2026 season continuation of the BK8 News title sponsorship ensures the partnership will deliver further growth and brand equity across international markets.
